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Press

Updated: Apr 8



I'm on a mission to positively impact 1,000,000 children in poverty by helping their parents build profitable businesses.

My childhood was difficult, partly because it was not possible in the 80's to be a single parent on benefits. Work didn't work then for parents, and it doesn't work now.


More people are becoming self employed, and since 2020 there's more and more reason for flexible work to, well, work.


You'll find me commenting on:

  • Small Business topics

  • Consumer issues

  • Flexible working

  • Social mobility

  • Financial news

  • Cost of living

  • Parenting

A selection of recent press articles are listed below.


New NatWest research shows 25% of people earning six figure salaries no longer consider themselves 'rich'.

Zoe Whitman's lifestyle and business coaching company brings in well over £100,000 each year but she also admits, 'we aren't living the life we thought we might at this stage'.

Grazia Issue 877 March 2024.


We take our children out of school during term time

Despite the fines in many parts of the country, we know we can give our children a better quality of holiday for our budget if we travel during term time.

Piece starts at 03:53 minutes.

BBC Radio 4 13th March 2024.


‘Child benefit reform is great but will take too long,’ says mum on £70,000

Government has promised to look into changing the individual-based system to a household-based system but these changes would not come into effect until April 2026.

inews 6th March 2024.


The supermarket crown

M&S nation's favourite supermarket for third year in a row despite being 'a bit pricey', Which? finds

Piece starts at 13:00 minutes.

GBNews 26th February 2024.


We earn over £60k but can’t afford a third child

The UK's middle classes are “struggling despite incomes of up to £60,000 a year" citing insecure jobs and rising housing costs. Zoe Whitman, 40, can relate: she has had to give up her dream of expanding her family due to financial worries.

inews 23rd February 2024.


Supermarket Sweep

Commenting as business expert on the story that Morrisons is the latest supermarket to price match Aldi and Lidl.

Piece starts at 23:30 minutes.

GBNews 19th February 2024.


23 brilliant money management tips you'll want to share

Here's what professional bookkeepers want you to know about keeping tabs on your money!

Good Housekeeping 23rd June 2023.



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