Do any of these sound like you?

My profession is very traditional and I've spent years struggling to build my business online

I'm struggling to use digital marketing strategies to grow my business

I'm not creative.

I don't have the ideas - or the time

If so, I'd bet...

  • You aren't scaling as quickly as you'd like

  • You aren't getting leads online

  • You're tired of not getting the results you want

Consistent social media is the key to marketing in this online age and your socials are the linchpin holding you back from growing your business beyond its current success. 

You know you can do more. 


Get ready, let's work on this together.

Social Media Content Club

Join me if you want to get your hands on:

Social Media Posts

Fill-in-the-blank style social media posts designed for service-based businesses so you can build awareness of what you do and engagement with your audience

Monthly Content Planning Calls

A live call every month to plan your content. I'll bring fresh, timely ideas, answer your questions and keep you accountable. 

Monthly Trainings

Want to learn something new? I'll be teaching you manageable tricks and tips every single month to help you feel confident, stand out and have fun. 

And no dancing on camera - unless you want to

Being online is no longer a nice to have. It's your only option. 


I'm so glad you found me. Get ready because we're about to turn this around. 

I'm Zoe Whitman. I'm a business coach and I have a background which would make me an unlikely social media fan. I'm an accountant, and have spent years working in corporates, and working with small businesses in practice.


We're the kind of profession that still think getting branded pens counts as good marketing. When I ran my bookkeeping practice, I built my social media presence so that I could create a regular stream of leads.

Out of everything I did in my business, I am certain that the secret to building a consistent inflow of business is being consistent on social media. 

It's important. But if it's not your thing, it's daunting.

So, I'm taking the overwhelm out of building online visibility. 

I'm not an influencer. I'm not a social media expert. I'm a normal person like you and I'm going to help you make and implement a plan which will take care of your social media so you can find clients month in month out. 

When it comes to social media,
here's what I wish I'd had when I started my business.


A goals-focussed

reliable system to

set and go


Access to a bank of




A mentor to guide on the technical mine-field of social media


Time to implement and

get it done

every single month

Social Media Content Club

Stand out online and position yourself as the only choice for your ideal client

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Here's what you'll get when you sign up

  • A monthly content-planning session held over Zoom. We're carving out a time for you to put together your content plan for the month and to get my support. We'll discuss topical content you can include and make sure you've got an achievable plan. This is all about accountability and implementation time. 

  • A monthly training session held live over Zoom with time for Q&A. Find out what's new, learn how to create your own take on a trend and have the best possible chance of standing out to your ideal clients.

  • A database of fill-in-the-blank templates you can use to create social media posts. The database is divided into different types of content and includes suggested images or videos you can use to accompany your posts. The content has been written for static Instagram / Facebook or LinkedIn posts, and includes story suggestions to ensure you're also posting regular content to engage with your audience. 

  • The Social Media Content Club includes access for one member of your team

It's time to make a choice. 

Do you want to be stuck beating yourself up because you need to get around to posting on social media? Or do you want to finally consistently market your business in a way you can commit to?

There are a million ways to do this, but there are no gurus in this membership.

I'm about visibility and confidence, and I'll simply teach you the best of what I've learnt and hold you accountable to getting yourself out there. 

Building a business is hard enough. You don't have to do this alone. 

Join Social Media Content Club now for £49 per month paid as a monthly recurring fee. 


How much does it cost to join?

£49 per month. This is a recurring monthly fee and you can leave the membership at any time by cancelling your payment.

What exactly do I get?

You get access to a Trello board filled with ideas for your social media organised into different categories to give you a range or content to use each and every week. 

You get to join a monthly planning session in which you can fill in your content plan for the month ahead and plan out your posts. I will be there to guide the session, to answer questions and keep you accountable.

You'll also get to join a live training session in which I teach you something more technical, usually with an Instagram focus, and you can ask your technical questions. 

I can't join all the sessions live, is there a recording?

A recording of each session will be available for 7 days after the training so you can watch a replay. A link will be circulated after the training. It is best to join live so you can ask your questions. 

Can I cancel at any time?

Yes. There is a monthly recurring fee of £49 and you will need to cancel this. 

I'm not in the UK, can I sign up?

Yes, the course is hosted on Patreon and payment will be calculated in your local currency.

How do I receive the details for the monthly Zoom calls?

The Zoom links will be emailed to you ahead of each month.

You're not a marketer, why should I listen to you about marketing?

It's no secret that I'm not a marketer. I'm a business coach, I run a successful coaching business and I used to run an award-winning bookkeeping business and I've learnt a lot about marketing along the way. I'm an accountant by training and particularly good at finding ways to help more traditional, service based businesses stand out online by adopting trends their ideal clients are following. I know that raising your profile online is the best way to connect and engage with clients in this digital age. It is possible to build an engaged following for a business providing even the most traditional kind of service. 

Why are you different to a social media coach?

I'm not a social media expert, I'm an entrepreneur, I'm self-taught and I love to try things and adapt them to my space. I know social media is overwhelming for many people starting out in business so I want to make things simple, with templates that can be adapted for your audience. I know the missing piece of the puzzle is usually accountability, so I'll also be there for you to make sure you get what's important for your business, done.

I hate being visible online, will this help me?

I can't help you with the fear of being visible online, I can tell you how important it is and help you feel comfortable that what you're doing online is right for you. I've tried to keep it as simple as possible, to give you the ideas, the plan and the training, but ultimately you're going to be the one pushing the button to get yourself online. 

I know nothing about social media, will this get me started?

I'm assuming you have at least a personal social media account for Instagram or Facebook and that you're probably on LinkedIn. If you do, you have the basics and we can work from there. 

I'm so busy, can someone just do this for me?

This is going to take commitment but I've tried to keep this to just a few hours a month of your time. Yes, somebody could do this for you, but I think there's a benefit of doing your own social media at first so you can get to know yourself. This will help you learn about your values, the way you like to show up online and your "brand voice". If however you want to delegate this work to somebody in your team, you can do that. 

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Join Content Club

Social Media Content Templates

Monthly Content Planning and Accountability Sessions

Monthly Training and Q&A Sessions

£49 per month. Cancel any time.

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